General Information

Filipino Food Movement

What is The Filipino Food Movement?

The Filipino Food Movement is a marketing ploy created by Ramar Foods to deflect criticism of the company’s piracy of Philippine brands such as Magnolia ice cream and Pampanga’s Best.

It is part of the #OMGpeke scandal involving the American company Ramar Foods, which pirated San Miguel’s brand Magnolia — including the widely recognized logo — to use on ice cream manufactured by Ramar in Northern California with no licensing from San Miguel.

Ramar Foods is owned by the Quesada family, which started marking their ice-cream products with the Magnolia name in the 1970s without San Miguel’s permission. San Miguel had been developing that brand and its goodwill among Filipinos in the Philippines since the 1920s.

According to Judge Richard R. Clifton of the Ninth Circuit Court, Ramar has been surfing on the name recognition and goodwill that San Miguel had cultivated among Filipinos.

Who Owns The Filipino Food Movement?

The “Filipino Food Movement” is officially registered as a corporation in the state of California under the name of Primo John Quesada.

The Quesada family owns and operates Ramar Foods, the company that pirated the Magnolia brand of ice cream from the Philippines.

Filipino Food Movement
Filipino Food Movement: Registered Corporation

Entity Number: C3813250
Date Filed: 08/03/2015
Status: ACTIVE
Jurisdiction: CALIFORNIA
Entity Address: 1101 RAILROAD LN
Entity City, State, Zip: PITTSBURG CA 94565
Agent for Service of Process: PRIMO JOHN QUESADA
Agent Address: 1101 RAILROAD LN
Agent City, State, Zip: PITTSBURG CA 94565

The Filipino Food Movement name is the copyrighted name of a corporation registered in California. All Rights Reserved.

Contrary to what casual observers have said about “The Filipino Food Movement” being non-proprietary, it is in fact an entity that was founded by and is under the stewardship of the same family and company that have pirated at least two food brand names from the Philippines — Magnolia and Pampanga’s Best.

Each time you use the #FilipinoFoodMovement hashtag, you’re essentially promoting the “sponsor” Ramar Foods, which has still not been held accountable for their theft of Philippine intellectual property.

We strongly encourage Filipino Americans and Filipino Canadians to boycott all of Ramar products and activities. There are other Fil-American and Fil-Canadian companies that are honest and more deserving of our hard-earned dollars.

Support decent business practices. Do not condone trademark piracy.

Do NOT buy Orientex lumpia. Do NOT buy Magnolia Ice Cream USA.

Email the stores that carry these products and inform them about what this unethical company has done to Philippine intellectual property.

The #BoycottRamar movement was galvanized in 2015-2016 by the immoral actions of what turned out to be a rabid OMGpeke seller based in New Jersey, the Ramar Foods flunky Erwin Santos of PhilAm Food. That small grocery store is notorious for being the subject of various lawsuits and was in fact legally compelled to abandon its name.

Check the label of “Magnolia” products on store shelves in the United States and Canada. If it doesn’t say “San Miguel” on it, then it is NOT the Magnolia that Filipinos grew up with in the Philippines. It is OMGpeke.

General Information

Is Magnolia Ice Cream in the USA Owned by Magnolia Philippines?

Question that came in:

Is Magnolia Ice Cream in the USA Owned by Magnolia Philippines?


No, it is not.

Magnolia Ice Cream USA is owned by Ramar Foods, the Northern California company that pirated the Magnolia ice-cream brand’s logo from the Philippines.


The Philippine company San Miguel created and developed the Magnolia ice-cream brand in the 1920s.

In the early 1970s, a completely unaffiliated family in California started marking their own ice-cream with the Magnolia mark in order to hoodwink Filipino Americans into thinking they were somehow related or the same.

General Information

FilStop Grocery / Filstop Inc. / Filstop Grocery Store

Located at 683 Newark Avenue, Jersey City, NJ 07306 is the new name of the grocery store Philam Food after the wholesaler Phil-Am Trading filed a meritorious million-dollar lawsuit in federal court to prevent PhilamFood from again reneging on their legally binding agreements.

Filstop’s owner is Philam Merchandising’s Erwin Santos, whose family and company have been hit by numerous complaints and various lawsuits ranging in allegations from illegal food sales and improper food handling to personal injury and failure to pay law-mandated wages.

Fil Stop / FilStop Grocery

Domestic Profit Corporation 0100893600

FILSTOP INC. bears the state ID of 0100893600.

The business entity is listed as being incorporated on December 6, 2002 — the date that Phil-Am Merchandising Inc. (the erstwhile Philam Food) was formed. That means it’s the same company even though it changed its name — any lawsuit you’d like to file against Phil Am Food can still be filed against Filstop Inc.

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Magnolia Ice Cream Flavors List

Flavors of the original Magnolia Ice Cream of the Philippines and NOT of the OMGpeke Magnolia ice cream of the United States.

BABALA sa ating mga kababayan sa USA at Canada… Ang “Magnolia” na nakikita ninyo sa mga tindahan sa Amerika ay HINDI tunay na Magnolia ng Pilipinas. Kahit na pamilyar at mukhang katulad ng logo ng Magnolia ng Pilipinas, kung walang “San Miguel” sa label, iyan ay hindi orig.

May kumpanya sa California na namimirata sa mga tatak (brands and trademarks) ng Pilipinas tulad ng Magnolia at Pampanga’s Best. Wala pong kinalaman ang kumpanyang iyan sa Pilipinas. Nakikisakay lang sa popularidad ng pangalang Magnolia at Pampanga’s Best. Huwag po kayong magpaloko. Laging siyasatin ang label. Boycott Ramar Foods!

Iyan po ang dahilan kung bakit walang AlDub flavors sa Amerika. Nirehistro ng Ramar ang pinirata nilang Magnolia name at logo. Kaya hindi magamit ng San Miguel Magnolia Philippines ang kanilang sariling pangalan at logo na pag-aari nila sa Pilipinas mula pa noong 1920s. Ang Magnolia San Miguel Philippines ay tinatawag na Gold Label Best of the Philippines sa Amerika.


Best of the Philippines Collection by Magnolia Ice Cream

  • Durian Pastillas
  • Pinipig Pandan
  • Caramel Cashew Fudge
  • Macapuno Banana
  • Ube Keso
  • Macapuno Langka
  • Mangoes and Cream
  • Kesong Puti – Nueva Ecija
  • Sili Con Tsokolate Eh! – flavors of Bicol & Batangas
  • Cashew Sansrival – flavors of Palawan & Dumaguete
  • Mango and Mangosteen – flavors of Guimaras & Davao
  • Strawberry Red Velvet Otap – flavors of Benguet & Cebu

ALDUB Flavors

2017 #MaiChard Flavors in the Philippines

  • Avocado Peanut Butter
  • Ube Caramelized Sugar
  • Mango Dark Chocolate

2016 #MaiChard Flavors in the Philippines

  • Strawberry Crumble Pie
  • Mango Salted Caramel
  • Banoffee Pie
  • Avocado Macchiato

Pinasarap ng Tamang Panahon!

In the United States, the Best of the Philippines flavors are available under the San Miguel Gold Label brand of mellorine (non-dairy):

  • Macapuno Ube Ripple
  • Sweet Corn
  • Mangoes & Cream
  • Macapuno Langka
  • Quezo Primero (Premier Cheese)

Suggested retail price: around US $10.99 for 51 fluid ounces, though it’s not uncommon to see it being sold for $6.99 or less at various Asian-focused supermarkets

As an aside, the Philippines’ dominant brand Selecta (80% market share) has put out a wide range of flavors in the Philippines including Pistachio & Cashew, Butterscotch Salted Caramel, Strawberries & Cream, Black Forest, Coffee Crumble, Mango Sans Rival, Cookies & Cream, Double Dutch, and Rocky Road.

Selecta is also selling their ice cream in North America as mellorine or frozen dessert. Among the flavors they’ve had available in the United States and Canada at one time or another: Buko Pandan, Buco Salad, Halo-Halo, Durian, Fruit Salad, Ube Keso, Macapun, Mangga, Mango Cashew, Queso Real, and Ube Macapuno.

Did you know that more than half of the Philippine population is lactose intolerant?

That is why many Filipinos who migrate to the North America and eat ice cream made with “Real California Milk” get stomachaches after eating said OMGpeke ice cream.

What Filipinos grew up with in the Philippines is called mellorine, what the Americans disparagingly refer to as “imitation ice cream.” But it’s precisely the type of ice cream that real Filipinos can stomach because of the lesser dairy content.

Now you know! True Filipinos in the United States go for mellorine made by Selecta or San Miguel Gold Label — and not the “Real California Milk” ice cream made by the OMGpeke company, which by the way is currently run by “Filipinos” who can’t speak a single complete sentence in any Philippine language.

Tangkilikin ang Totoong Gawa ng Mga Pilipino!!! Huwag magpaloko sa mga nagpapanggap na Pilipino para lang makabenta sila sa mga tunay na Pilipino.

General Information

Which Products to Boycott?

Filipino Americans and Fil-Canadians are boycotting all products made by Ramar Foods, the OMGpeke company.

Bestaste Dimsum

Orientex lumpia
Manila Gold Frozen Calamansi
So Naimas
Bestaste Siopao
Turo-Turo Gourmet [sic] Frozen
Kusina ni Maria
Magnolia Ice Cream USA (OMGpeke)
Magnolia Meats: Frozen Cocktail Hotdogs, Tocino, Beef Tapa, Longanisa

Pampanga’s Best USA (OMGpeke) – not associated with the original Pampanga’s Best of the Philippines.

Pampanga’s Best Chicken Shanghai 28 oz.
Pampanga’s Best Pork Shanghai 28 oz
Pampanga’s Best Pork Sweet Garlic Longanisa 12 oz
Pampanga’s Best Pork Lumpia Shanghai 40oz
Pampanga’s Best Sweet Hamonado Longanisa 12oz
Pampanga’s Best Chicken Tocino 12oz
Pampanga’s Best Pork Tocino 12oz
Pampanga’s Best Chicken Longanisa 12oz
Pampanga’s Best Beef Tapa 12oz
Pampanga’s Best Pork and Shrimp Shanghai 28oz

General Information

Where to Buy Calamansi?

Twenty people in the United States asked this question:

Where to Buy Calamansi?

Farmers markets and… Amazon!

MANSI premium calamansi juice — not from concentrate.

Amazon also has plants that produce calamansi-looking fruits.

Unfortunately, in the United States, the skin or peel of real calamansi fruits turn very orange, likely due to the climate… For Philippine-raised Filipinos, it’s really weird to see because calamansi’s rind is supposed to be green!

And whatever you do, do NOT buy the Manila Gold Frozen Calamansi brand, which is a product of Ramar Foods, the company that stole the Magnolia brand and logo from the Philippines.

Long live the Philippines!

General Information

Jasmine 85 Rice Helps USA Compete with Thai Imports

Special to The Rice World, November 1997
by Tom Hargrove

Retail buyers of jasmine rice are mostly ethnic Asians who want rice that is soft and smells good when you cook it.


Thai jasmine rices have captured much of the ethnic-Asian market in the United States. In order to compete, a few American farmers have taken to growing Jasmine 85–a variety that inherited popular jasmine traits from a Thai jasmine parent.

Jasmine 85 is a domestic U.S. variety with a rich history. Few know that she was bred 30 years ago in the Philippines and, before immigrating to the United States, was almost named Imelda to honor Imelda Romualdez Marcos, former First Lady of the Philippines.

To me, Jasmine 85 is an old friend. But I first knew her back in Asia, by yet another name: 1R841. First, let’s talk about Thai jasmine rice.

The Thai jasmines

Go to any Asian market or grocery and you’ll see Thai jasmine–but not in familiar cellophane packets of 1 to 5 pounds. Most jasmine customers are ethnic Asians who consume about 150 pounds of rice yearly. They buy jasmine in 25- and 50-pound sacks. Jasmine consumers like its aroma, and its long, extremely white grains that cook soft and sticky.

Thailand, the world’s largest rice exporter, sells 4 to 5 million metric tons abroad yearly. The United States imported 229,000 tons of Thai rice last year; including almost 169,000 tons of jasmine. That’s 5% of total U.S. rice consumption, according to Andy Aaronson, chairman of the USDA Inter-Agency Commodity Committee for Rice.

The price of jasmine is rising. In June, 1997, Thai jasmine retailed for $0.40 per pound in Asian markets. But in October, 50-pound sacks of Thai jasmine sold for $0.50 per pound vs. $0.28 per pound for U.S. long grain at the Kim Hung Supermarket, Houston.

The higher prices are partly because “exports to China are increasing, especially to urban areas along the eastern coast where profitable new industries are located,” Aaronson says. Also, last year’s jasmine crop was lower than usual. (Drought caused by the El Nino weather pattern is dramatically cutting Thailand’s second, dry-season crop. Although that crop includes little jasmine, Thailand’s overall rice shortage is helping drive up its price.)

Mike Doguet, a rice farmer near Beaumont, Texas, recalls when he first saw jasmine.

“In 1992, I visited Asian markets in Houston and saw a truckload of Thai jasmine rice on the floor of each store, “Doguet recalls. “That’s when I started growing Jasmine 85.” The Doguet Rice Milling Company markets the variety as “Jasmine Fragrant.”

L.G. and Linda Raun started growing Jasmine 85 as an organic rice on their Lowell Farms near El Campo, Texas, in 1989.

“The aromatics were becoming popular, and we were looking for a way to diversify,” Linda Raun recalls. “Jasmine 85 was a good choice.” The Rauns market both white and brown Jasmine 85 as “Lowell Farms Organic Jasmine Rice.”

Jasmine 85 almost named “Imelda”

Jasmine 85 is the only U.S. farm variety bred at the International Rice Research Institute (IRRI) in the Philippines, where I was agricultural science editor from 1973 to 1991. Scientists selected it as IR841, from the 841st IRRI cross, made in 1966 by Dr. Ben Jackson, Rockefeller Foundation rice breeder and IRRT liaison in Thailand from 1966 to 19831. One of its parents was Khao Dawk Mall 105, Thailand’s most popular jasmine variety.

We regularly served the sticky, fragrant IR841 to guests in IRRl’s Executive Dining Room, and at official IRRI functions. Filipinos loved IR841–so much that government officials suggested its release to Filipino farmers under the name Imelda, for the wife of President Ferdinand E. Marcos.

“I knew that IR841 was susceptible to several diseases and insects of the Philippines, and discouraged the idea,” recalls Dr. Nyle C. Brady, then IRRI Director General. “I pointed out that if’ ‘Imelda’ were released to farmers, and failed, it would bring a bad image to both Mrs. Marcos and IRRI.”

Pests are different in the United States. In 1989, the USDA Agricultural Research Service and the Texas Agricultural Experiment Station released IR84I as Jasmine 85, in cooperation with the University of Arkansas, Louisiana and Missisippi State Universities, and IKRI. The idea was to compete with growing Thai imports: from virtually zero in the early 1980s, to 96,000 tons in 1988, then 120,000 tons in 1989.

Although susceptibililty to local pests prevented the release of “Imelda” in the Philippines, resistance to pests of the U.S. Southern Rice Belt is helping make Jasmine 85 a “niche rice” in her new home.

Organic jasmine

“Some farmers grow Jasmine 85 as an organic rice because it’s resistant to rice blast, the main disease, plus narrow brown leaf spot, and sheath blight diseases,” says Dr. Anna McClung, Research Geneticist, USDA Agricultural Research Service. McClung and colleagues at the Texas A&M Agricultural Research and Extension Center at Beaumont—like breeders in all the rice-growing states—are working to develop other aromatic, jasmine-type varieties for U.S. farmers.

Doguet Rice Milling Co. contracted 1,200 acres of organic rice in 1997; 450 acres were Jasmine 85. Doguet may contract 50% more organic rice in 1998.

“To carry the ‘organic’ label, rice must be grown on land where no chemical fertilizer, herbicide, or pesticide has been applied for 3 years,” Doguet says. Texas state officials analyze soil samples, then grain samples at harvest.

Jasmine 85 is “an aggressive variety” that grows quickly and thickly, suppressing some weeds and grasses, Linda Raun says. But with no fertilization, yields of Jasmine 85—as an organic—are only about half those of rices grown conventionally.

Like the U.S. organic growers, Thai farmers don’t fertilize their jasmine–but for different reasons. “Most is grown as rainfed rice” Dr. Ben Jackson says. “If a farmer fertilizes, and the rains aren’t good, the fertilizer is lost.” Most jasmine is grown on sandy soils at 2,000 to 3,000 feet elevation in Northeast Thailand. Yields are less than 2,000 pounds per acre, among the lowest in Asia.

Thailand’s Ministry of Agriculture is releasing two aromatic semidwarf rice varieties–jasmine progeny–for cultivation in the more productive, irrigated Central Plain in 1997, according to Thai scientists.

Seed dormancy a problem

Seeds of Jasmine 85 can lie in the field, dormant, for several seasons. “That can cause problems for farmers who plant Jasmine 85, then decide to grow another variety next year,” says Dr. Arlen Klosterboer, TAMU rice extension agronomist. “Plants of Jasmine 85 may appear as ‘volunteer’ rice, mixed in the next crop.”

The jasmine market

“Most of our organic Jasmine 85 goes to upscale customers looking for new, healthy products,” Linda Raun says. “Many don’t normally eat much rice, but are attracted to the aromatics.”

RiceTec, Inc. of Alvin, Texas–which developed and markets “Texmati”–has sold “Jasmati,” a jasmine-type aromatic rice, across the United States since the early 1990s. Sales are good–but not to the ethnic-Asian market.

“We don’t really compete with the Thai jasmines,” says Mark Denman, RiceTec Vice President for Sales. “We don’t sell in bulk. Ours are ‘specialty packaging’ rices, sold mostly in supermarkets.

“But it’s frustrating that we can’t break the Thai jasmine barrier in ethnic channels,” Denman admits.

Consumer studies

In 1991, Texas A&M University studied the potential of domestic rice varieties to compete with Thai jasmine for the Asian American market. Six ethnic groups in Houston and College Station were studied: Filipinos, mainland and Taiwanese Chinese, Thais, Cambodians, and Vietnamese. Japanese and Koreans were not included because they prefer japonica rices.

Preferences were compared, through interviews and taste tests, for two domestic aromatic rices (Jasmine 85 and Cal A301), two nonaromatic domestics (Lemont and Toro II), and Thai jasmine.

“The subjects clearly preferred the Thai jasmines,” says Dr. Ed Rister, TAMU agricultural economist. “Part of the discrimination against domestic rices was based on their color and shape. Cultural factors also played a role–some wanted to eat rice from the home land.”

“But jasmine is a good product, clearly what the Asian market desires,” the economist says. “Thais are as discriminating about the taste of rice as Texans are about beef steak.”

TAMU is also studying whether the desirability of local aromatic rices can be improved by altering cultural practices or methods of harvesting, drying, milling or storage, or soils and climates where rice is grown.

The average Thai eats about 290 pounds of rice per year. Rice and food are almost synonymous in Thailand. In fact, the Thai word khao means both “rice” and “food.”

It’s the same with Korean. The word bap means both “rice” and “food.”

Tom Hargrove, Ph.D. was Communication Head at the International Center for Tropical Agriculture (CIAT) near Cali, Colombia, from 1992 to 1996. He was editor, then Communication Head at the International Rice Research Institute (IRRI) in the Philippines from 1973 through 1991. Hargrove received his BS–a double degree in agricultural science and journalism–from Texas A&M University in 1966, his MS from Iowa State University in 1968, and an Iowa State Ph.D. in 1977. He has authored hundreds of articles and scripts, more than 30 refereed scientific papers, and three mass-market books.

General Information

Orientex Foods: Boycott!

Boycott Orientex Foods!!!

Huwag po tayong magpaloko, mga kababayan!

Orientex Foods is the same company as Ramar Foods, the trademark pirates who stole the brand names Magnolia Ice Cream and Pampanga’s Best from the Philippines.

Orientex Foods International
1101 Railroad Ave, Pittsburg, California 94565
Phone number: (925) 439-9009

Do Not Buy Orientex Lumpia!!!

Don’t let your hard-earned money go to the pockets of this unethical company that steal intellectual property from the Philippines.

Logo commissioned by Primo J Quesada

Manuel Bautista | Vice President Finance at Orientex Foods

Boycott action courtesy of Wage-Theft Victims in Jersey City